I am Dio Chen.
I build digital products optimized for an engaging experience
How I Design
User-centric & Business Focused
Balancing user and stakeholders' voices. Ideating and testing solutions to solve business and user needs.
Analytical & Technical
Gathering qualitative and quantitative data of end users. Considering technical restrictions and timelines.
Creative & Aesthetic
Creating visual languages for the product which communicates core brand values to achieve a complete experience
I am a design partner of MockGrid, an SF-based Product Design & Dev Firm. In the meanwhile, I co-founded Taffi, a data-driven fashion company.
I led the digital marketing and growth design team for Paragon One, a career-focused online education company, backed by YC.
I have consulted for more than 20 digital products and brands in various industries. I've also taught design and creative direction in workshops around New York and China.
M.F.A in Filmmaking at the San Francisco Art Institute and B.A in Advertising Design at Shenzhen University.
Things I love
Getting lost in nature with my border collie, writing sci-fi stories, and exploring new countries (50+ and counting) to get inspiration and further fuel my creativity, so if you’re also into any of these, feel free to reach out.