I am Dio Chen.
I build digital products optimized for an engaging experience

How I Design

User-centric & Business Focused

Balancing user and stakeholders' voices. Ideating and testing solutions to solve business and user needs.

​Analytical & Technical 

Gathering qualitative and quantitative data of end users. Considering technical restrictions and timelines.

Creative & Aesthetic

Creating visual languages for the product which communicates core brand values to achieve a complete experience




I am a design partner of MockGrid, an SF-based Product Design & Dev Firm. In the meanwhile, I co-founded Taffi, a data-driven fashion company.


I led product design from 2018-2020 for HubHaus. In my spare time, I built numerous freelancing projects. (ex KeepSurf, Kromatic, Rabbles)


I led the digital marketing and growth design team for Paragon One, a career-focused online education company, backed by YC

I have consulted for more than 20 digital products and brands in various industries. I've also taught design and creative direction in workshops around New York and China. 

M.F.A in Filmmaking at the San Francisco Art Institute and B.A in Advertising Design at Shenzhen University.


Things I love


Getting lost in nature with my border collie, writing sci-fi stories, and exploring new countries (50+ and counting) to get inspiration and further fuel my creativity, so if you’re also into any of these, feel free to reach out. 



with me


Product Strategy, UX Design, Visual Design, Product Design, and Branding. 

"Dio leaves her indelible creative imprint on every aspect of the product. Her relentless focus on revenue generation and keen attention to quantitative details keep her immense creativity grounded...She strategized and led one of our most successful new product launches that directly impacted our company's vision and revenues."
Scarlet Marquette, Ph.D
Manager, AWS Corperate Relations
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