Define User & User needs
Matchmaking students, coaches, and companies

Top Solutions for our students
-
Industry advises and career exploration.
-
1-1 consulting time or help (troubleshooting) offline, online, privately or in a group.
-
Better personal branding.
-
Job assistance (referral, sourcing, applying, tips on job hunting).

A career center that works.
Coaching students to build career skills. Filling the gap between being a student and being employed.
Design Process
What did we learn from Site V1 and Site V1.5 (2016-2017)
Using Google Analytics, MixPanel, and Instapage (a landing page builder), I collected the site conversion from April 2017- Sep 2017. I developed a usability test, which was implemented by my design intern. Together we discovered that two of the free product pages, Ask for free career advice & Take a free career assessment, were both getting a decent amount of attraction but were not converting.
What do users value
Information from face-to-face interviews and website walkthroughs with four current program alumni, Alan W, Phil G, Vera C, and Merry H.
-
A good student success rate.
-
The companies of the advisers, and having advisor from their selected industry
-
Knowing what service we offer and the price of the product price early in their viewing


What parts need more information
-
Success case studies
-
Our social media account
-
Advisor detailed information
What is missing
-
Product prices
-
Advisor industry breakdown
-
Where to subscribe
Sitemap & Information Structure redesign
Old Sitemap & content analysis
New Sitemap

Get rid of low conversion products/pages "Ask a question" and "take an assessment"
How to pop?
After research and meetings, our team decided to emphasize our advisor network and to promote our unique personalized coaching method.


Low-fi Wireframe with Balsamiq
The new look



