Define User & User needs
Matchmaking students, coaches, and companies
Top Solutions for our students
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Industry advises and career exploration.
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1-1 consulting time or help (troubleshooting) offline, online, privately or in a group.
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Better personal branding.
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Job assistance (referral, sourcing, applying, tips on job hunting).
A career center that works.
Coaching students to build career skills. Filling the gap between being a student and being employed.
Design Process
What did we learn from Site V1 and Site V1.5 (2016-2017)
Using Google Analytics, MixPanel, and Instapage (a landing page builder), I collected the site conversion from April 2017- Sep 2017. I developed a usability test, which was implemented by my design intern. Together we discovered that two of the free product pages, Ask for free career advice & Take a free career assessment, were both getting a decent amount of attraction but were not converting.
What do users value
Information from face-to-face interviews and website walkthroughs with four current program alumni, Alan W, Phil G, Vera C, and Merry H.
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A good student success rate.
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The companies of the advisers, and having advisor from their selected industry
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Knowing what service we offer and the price of the product price early in their viewing
What parts need more information
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Success case studies
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Our social media account
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Advisor detailed information
What is missing
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Product prices
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Advisor industry breakdown
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Where to subscribe
Sitemap & Information Structure redesign
Old Sitemap & content analysis
New Sitemap
Get rid of low conversion products/pages "Ask a question" and "take an assessment"
How to pop?
After research and meetings, our team decided to emphasize our advisor network and to promote our unique personalized coaching method.
Low-fi Wireframe with Balsamiq
The new look
